Hi! I'm Carl, a Product Designer with 10+ years of experience in
building products that are aesthetically appealing, usable,
useful and meaningful for people. I help startups and businesses
to create functional design and enjoyable experience that align
with end-user needs and business goals. I'm inspired by
designing a product that is aesthetically appealing and
intuitive to use.
I have worked with various clients from Australia, US, New Zealand, UK, Ireland, France, Canada, Russia, Spain, Sweden, Germany, Switzerland, Dubai, Singapore and also with some brands including SugarCRM, Pearson and HP. I have experience using Photoshop, Illustrator, XD, Sketch, Invision, Principle and After Effects.
My design process follows the design thinking approach, which consists of five basic phases:
1.) Empathize with the users (learning about the audience)
2.) Define the problem (identifying the users' needs)
3.) Ideate (generating ideas for design)
4.) Prototype (turning ideas into concrete examples)
5.) Test (conducting usability testing)
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